Client: IBM - Pervasive Computing

IBM's Pervasive Computing site provides information about its products - including wireless - for a new generation of computing devices.

Client Challenge:
IBM wanted to present the full array of its pervasive and wireless web products and services in a way that would be valuable and useful for the diverse audiences interested in new technologies.

The Westport Company Response:
Our research strategy for IBM included concentrating on target users' comparative reviews of IBM's Pervasive Computing site and two competitive sites, and defining what audiences want regarding both content and process.

As a result of our research, IBM improved its site in ease of navigation, scope of information, and look and feel.

Methodologies Used:
experience probes
diagnostic focus groups
competitive reviews

Url: ibm.com/pvc