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Client: IBM
IBM sets standards in the technology industry
for products and services, including hardware, software, and consulting.
Client Challenge:
IBM is committed to the web as a primary channel
of information and transactions for its wide range of customers.
IBM and its core business units want to ensure that the sites are
of high value and are easy for all audiences to use.
The Westport Company Response:
As part of our conceptual and diagnostic research
on a variety of IBM's core sites, we assessed site organization
and information design and evaluated new content and functionality.
We conducted numerous Experience Probe studies to assess the usability
of both content and e-commerce portions of IBM's sites and busincess
units, including:
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Shop |
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Pervasive Computing
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Global Services |
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E-Sites (extranet sites) |
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Linux |
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Small Business |
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Financing |
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Tech Support |
Methodologies Used:
experience probes
diagnostic focus groups
competitive reviews
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