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Client:
Hewlett Packard
Hewlett Packard offers a wide range of technology
products, services and technology solutions for consumers as well
as small and large businesses.
Client Challenge:
Hewlett Packard, along with its agency Temel,
Inc., wanted to discover if and how both the idea of segmentation
and the particular segmentation schemes would resonate with potential
users.
The Westport Company Response:
We gathered several groups of consumers and business professionals
and conducted "structure" focus groups. As we led respondents
through different models for information design and site architecture,
we gathered reactions to how the site and its information should
be organized to determined areas of highest appeal and utility.
As a result of our analysis, HP was able to
gain valuable insight into the needs and wants of its customers
in terms of site organization.
Methodologies Used:
diagnostic focus groups
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