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Client:
EMC
EMC builds robust and secure information storage infrastructures.
Its web site serves as an information hub for customers and prospects,
investors, and members of the press.
Client Challenge:
EMC wanted to ensure that its redesigned web
site clearly and accurately communicated its range of products and
services, and that the revised interface facilitated retrieval of
detailed information for each type of target user.
The Westport
Company Response:
We used our Experience Probe one-on-one interviews with each
of the three target groups to define areas of the site that needed
modifications in terms of navigation, nomenclature, and format.
Methodologies
Used:
experience probes
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