Client: CIGNA

CIGNA.com provides information and resources on health care insurance, company retirement and investment services, group insurance and discount brokerage services.

Client Challenge:
Ensure that the CIGNA web site clearly communicates the full range of CIGNA's core products and services to several audiences, including consumers, human resource benefits managers, insurance brokers and consultants, and physicians and other health care providers.

Make sure that these diverse audiences, who have a range of needs and internet sophistication, can find the information and tools they need easily and without difficulty.

The Westport Company Response:
Through in-depth one-on-one interviews, we provided detailed diagnostics on CIGNA.com, including patterns of navigation into the site by several target audience segments. We tested language and nomenclature as well as navigational processes, and the usability of specific tools and functions.

Our work with CIGNA has enabled the company to address and refine its online and interactive media for multiple CIGNA.com audiences.

Methodologies Used:
experience probes

Url: cigna.com