Client: Tiffany & Co.

Tiffany.com is the online channel for Tiffany & Co.'s fine jewelry and gifts.

Client Challenge:
Tiffany.com wanted to ensure that its site's content, functionality, design approach, and e-commerce tools reflect its brand image and meet target customers' high expectations and needs. Tiffany.com also wanted to assess its site in a competitive framework, from the perspective of current and target customers.

The Westport Company Response:
We used our Experience Probe one-on-one trials and interviews with target Tiffany customers to evaluate core usability elements, especially product presentations and purchase processes, and to pinpoint changes to the interface that are directly related to revenue.

We then asked focus groups to evaluate Tiffany's site in comparison with competitors' sites for content and product presentations, use of rich media and Flash, branding, and service expectations.

Methodologies Used:
experience probes
competitive reviews

Url: tiffany.com