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Client:
Priceline
Priceline.com's "Name Your Own Price(tm)" sites allow
consumers to purchase a wide range of products and services using
a reverse auction process.
Client Challenge:
Priceline.com needed to create branded sites
that clearly explain the reverse auction process and that can be
used easily, quickly, and without mistakes by mainstream consumers.
Sites offering travel services (airline tickets, hotel rooms, rental
cars), new car purchase or leasing, groceries, long distance phone
service, and home mortgages must pass usability standards.
The Westport Company Response:
We used an iterative process of Experience Probes one-on-one
trials and in-depth interviews to test a wide range of priceline.com
sites. We provided detailed recommendations to priceline.com's marketers
and developers - starting with assessments of how the sites communicate
their products and services and following through with usability
tests on navigation, nomenclature, transactional elements, and error
messages.
Methodologies Used:
experience probes
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