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Client: IBM
- Global Services Consulting
IBM's Global Services Consulting site outlines
the scope and range of IBM's consulting services.
Client Challenge:
IBM wanted to make its Global Services site more
compelling, accessible, and appealing for key business decision
makers. As part of this process, IBM needed to identify the optimal
information design and site organization for potential consulting
customers.
The Westport Company Response:
We gathered several groups of target IT and business
professionals and conducted "structure" focus groups.
As we led respondents through several complex models for information
design and site architecture, we gathered reactions to how the site
and its information should be organized and determined areas of
highest appeal and utility.
Our analysis helped guide the redesign effort by providing a clear
point of view from IBM's target customers.
Methodologies Used:
experience probes
diagnostic focus groups
competitive reviews
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